HELLO! My name is erica maesincee. welcome to my creative space!
I started this website to share my perspective and experiences as I pursue my personal and professional projects in the domain where Entrepreneurship, Capacity Building, and Transformation Design not only intersect, but also intertwine.
Living in the age of disruption, we must think hard about how we are going to live and how we are going to work. People and businesses alike need to see 'a blessing in disguise' in the midst of turbulence. It is the perfect time to be open to change and flexibility, to be creative and tactical, as holding on to the shaky, 'once stable' ground can leave us stuck in a rut or, worse, get us into some serious trouble. The rules of the game have changed, most of which still unwritten and undefined. This is why and this is where I can see 'Entrepreneurship' come into play.
Other than those who want to start and own a business, who else would find Entrepreneurship relevant? Students need to be 'entrepreneurial' in order to see and seize a wide range of unforeseen opportunities and apply their unique skills to the real-world business context.
Employees need to be 'entrepreneurial' in order to help their organizations win in business, take their organizations forward, or even lead their organizations on a whole new direction.
With a strong belief that an entrepreneurial mindset and an entrepreneurial spirit can unlock capability gaps and unleash one's fullest potential, I started my company, IN THE LEAD (บริษัท อิน เดอะ ลีด จำกัด).
Without the commitment and buy-in of decision-makers, this vision cannot take form. I collaborate with partners, ranging from industries and businesses to universities and nonprofits, on customized projects and/or a series of complementary projects that will help create an ecosystem, an environment, a platform, or even just an optimal climate for their target groups' entrepreneurial mindset and spirit to shine through. For our projects to have a lasting impact, I actively work with my partners to promote cross-sectoral, cross-level, cross-disciplinary, or even cross-industry activation and involvement.