HELLO!
My name is erica maesincee. welcome to my creative space!

I started this website to share my perspective and experiences as I pursue my personal and professional projects in the domain where Entrepreneurship, Capacity Building, and Transformation Design not only intersect, but also interplay. 

Living in the age of disruption, we are forced into thinking hard about how we are going to live and how we are going to work. People and businesses alike need to see 'a blessing in disguise' in the midst of turbulence. It is the perfect time to be open to change and flexibility, to be creative and tactical, as holding on to the shaky, 'once stable' ground can leave us stuck in a rut or, worse, get us into some serious trouble. The rules of the game have changed, most of which still unwritten and undefined. This is why and this is where I can see 'Entrepreneurship' come into play.

Other than those who want to start and own a business, who else would find Entrepreneurship relevant?
Students need to be 'entrepreneurial' in order to see and seize a wide range of unforeseen opportunities and apply their unique skills to the real-world business context.

Employees need to be 'entrepreneurial' in order to help their organizations win in business, take their organizations forward, or even lead their organizations on a whole new direction.

With a strong belief that an entrepreneurial mindset and an entrepreneurial spirit can unlock capability gaps and unleash one's fullest potential, I started my company, IN THE LEAD (บริษัท อิน เดอะ ลีด จำกัด). 

Without the commitment and buy-in of decision-makers, this vision cannot take form.
I co-design customized transformation design projects with decision-makers in universities and organizations to help their students and teams discover their unrealized or untapped potential as 'entrepreneurs.'
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With an emphasis on opportunity exploration, idea experimentation, people engagement, and execution, the finished product can take any form: a class, a series of workshops, a short-cut program, a forum, or a multistage long-term project. 

For more information, feel free to visit the list of IN THE LEAD Projects and read more about them in my stories. 

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Let's stay connected and continue to learn from each other!

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Discovering your potential and defining your own future @ Satit Pattana

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